that we use enable us to identify split second reactions, subtle influences and subconscious emotions that your customer experiences when they interact with your website or app. These nuances are key forces driving customer behaviour, and can not be uncovered with traditional customer research, such as surveys or focus groups.
THE NEUROMARKETING TECHNIQUES
MEASURING EYE MOVEMENTS
provides key insights into subconsciously driven attention. With this we can assess performance of calls to action, reveal how smooth and accessible site navigation is, and highlight the hotspot areas and best performing elements of the website or app design.
tells us the emotional responses of the participant whilst browsing a website or interacting with an app. In larger projects, including the measure of brain activity can identify which elements will have a positive emotional impact with consumers