Welcome to our blog. We write about everything that inspires us; consumer psychology, behavioural economics, Neuromarketing tools and techniques, marketing insights, and how all of these topics relate to the world around us. We enjoy sharing the theories and hypotheses that are the foundations of everything we do, and interesting new bits of information that we keep learning.  Our shared ideas and here to inspire and educate anyone who's interesting in learning more about how we, as irrational humans, respond the commercial world around us.

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