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your customer

Consumers' decisions are driven by their subconscious.
 

We use a combination of neuromarketing techniques and research methods to help you understand what truly drives behaviour.

Here's how we can help:

Our methods uncover underlying triggers for consumers’ responses to websites, imagery, or video. 

IN-STORE

TESTING

THE TROUBLE WITH MARKET RESEARCH IS THAT

CONSUMERS DON’T THINK HOW THEY FEEL,

THEY DON’T SAY WHAT THEY THINK,

AND THEY DON’T DO WHAT THEY SAY

David Ogilvy

So... How Do We Do It Differently?

IT'S NOT MAGIC, IT'S SCIENCE

Asking people what they want doesn't always work, so we go one step further. We use a combination of neuromarketing methods, our biometrics lab, and consumer psychology to determine exactly what is driving consumer behaviour.

Neuromarketing

Neuromarketing is the application of neuroscience research to optimise marketing solutions. By measuring subtle, instinctive, physiological responses, Neuromarketing methods overcome issues of traditional market research, such as participant bias, and can uncover the secrets of consumers' authentic feelings. 

Biometrics Lab

Biometric data, such as brain activity and eye movements, provide objective insights into subconscious responses. They are the key to understanding what ignites your customers senses and enhances their experience with your brand. We use state-of-the art technology to obtain high quality data, and conduct analysis using our own algorithms based on the latest findings in academic literature.

Consumer Psychology

Human beings are predictably irrational. Our brains is use biases and clever shortcuts to get solutions as quickly, and with as little cognitive effort, as possible.

 

We have studied these shortcuts extensively, and apply behavioural science to understand what is driving your customers' behaviour, and to identify opportunities to improve their experience.

Let's chat

No problem is too big or small, we love a challenge!

Use the form to get in touch, or contact us directly using:
Hello@nudgeinsights.com​

Or give us a call on;

+44 (0)7807 260658

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