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Here's how we can help:
Our methods uncover underlying triggers for consumers’ responses to websites, imagery, or video.
PRODUCT & PACKAGING DESIGN ANALYSIS
When you're launching a new product it is important to know what your customer wants. You want your product to stand out against competitors on the supermarket shelf. We can identify which designs will attract the most attention and generate positive emotive responses.
THE TROUBLE WITH MARKET RESEARCH IS THAT
CONSUMERS DON’T THINK HOW THEY FEEL,
THEY DON’T SAY WHAT THEY THINK,
AND THEY DON’T DO WHAT THEY SAY
So... How Do We Do It Differently?
IT'S NOT MAGIC, IT'S SCIENCE
Asking people what they want doesn't always work, so we go one step further. We use a combination of neuromarketing methods, our biometrics lab, and consumer psychology to determine exactly what is driving consumer behaviour.
Neuromarketing is the application of neuroscience research to optimise marketing solutions. By measuring subtle, instinctive, physiological responses, Neuromarketing methods overcome issues of traditional market research, such as participant bias, and can uncover the secrets of consumers' authentic feelings.
Biometric data, such as brain activity and eye movements, provide objective insights into subconscious responses. They are the key to understanding what ignites your customers senses and enhances their experience with your brand. We use state-of-the art technology to obtain high quality data, and conduct analysis using our own algorithms based on the latest findings in academic literature.
Human beings are predictably irrational. Our brains is use biases and clever shortcuts to get solutions as quickly, and with as little cognitive effort, as possible.
We have studied these shortcuts extensively, and apply behavioural science to understand what is driving your customers' behaviour, and to identify opportunities to improve their experience.
No problem is too big or small, we love a challenge!
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+44 (0)7807 260658